It should go easier, smoother – more effective? You know the story about the saw: A lumberjack is working in the forest sawing trees. The first ones fall quickly. With the 3rd, 4th and 5th tree it already takes longer. Then there is silence.
No tree falls for hours. His colleague, who is also sawing trees in the neighborhood, worries and stops by. He finds the lumberjack desperately trying to pull the blunt saw through. Millimeter by millimeter he works his way forward, but he sweats and is totally exhausted.
His colleague says: “You should sharpen your saw.” “I know, but I don’t have time, I have to saw trees.
What does this have to do with your company? No clients, no persistence. No sales, no growth. Marketing is the tool to sharpen your saw.