The city of Senftenberg is on its way to becoming the touristic and economic centre of the newly emerging Lusatian Lakeland. A strong brand needs a strong image. Wieduwilt Kommunikation completely rearranged it and created a CD manual with application examples.

City of Senftenberg

Corporate Design Relaunch & Reorganisation

Task

Development of a corporate design for the city of Senftenberg without neglecting its tradition.

Idea

Complete relauch and reorganisatin of the city’s appearance while reflecting its  long history as well its development goals.

Result

A new corporate design including CD manual with numerous templates to ensure smooth implementation and guarantee high recognition of all publications, signs and promotional gifts that brought the city numerous awards, such as the Oskar Paetzelt Prize for Medium-Sized Businesses, which the city several times.